Salesforce consulting costs $150–300+/hr or a fixed fee — but org complexity and data quality, not rate, drive the real number. Here’s what actually moves cost.

Digital labor’s secret weapon is integration. Agents are useless without clean APIs to act on your business.

Four categories of enterprise AI to know in 2024 — and the integration bottleneck that determines whether any of them deliver real value. The thesis that’s only gotten more true two years later.

A decade ago, integration is what made the #1 mobile e-comm site in big-box electronics possible. The same pattern is back with AI: the model isn’t the bottleneck, the plumbing is.

Chris Ketchuck on Salesforce’s AI announcements ahead of Dreamforce — and how the platform is positioning to win the enterprise AI category as it converges with Einstein and Data Cloud.