Digital labor’s secret weapon is integration. Agents are useless without clean APIs to act on your business. Spirit Airlines invested in MuleSoft years ago — now they lead the agentic future.

Four categories of enterprise AI to know in 2024 — and the integration bottleneck that determines whether any of them deliver real value. The thesis that’s only gotten more true two years later.

A decade ago, integration is what made the #1 mobile e-comm site in big-box electronics possible. The same pattern is back with AI: the model isn’t the bottleneck, the plumbing is.

Chris Ketchuck on Salesforce’s AI announcements ahead of Dreamforce — and how the platform is positioning to win the enterprise AI category as it converges with Einstein and Data Cloud.