Claude-Native CRM
Get your week back. Get your forecast back.
“Why should you ever log into Salesforce again?”
Even Salesforce’s own co-founder is asking. Salesforce still runs your business — you just shouldn’t have to be the one typing into it.
Reps lose most of their week to updating the CRM instead of selling in it. So the pipeline goes stale, and forecasts turn into best guesses. We built a Claude-native CRM that fills itself — from every call, email, message, and meeting — so the record is always current and your reps are always selling.
30%
of the week reps actually spend selling*
Zero
data entry; the record fills itself
Every signal
captured automatically, from every channel
Forecast
you can finally trust
*Source: Salesforce State of Sales.
Reps aren't paid to do data entry. They do it anyway.
Salesforce's own research says reps spend roughly 70% of the week on everything except selling — and about one in five hours goes to admin and CRM data entry. That's the most expensive data-entry team you'll ever hire.
A rep closes out a strong week. They send the follow-ups, update the shared deal doc, brief you in the team channel — and tell themselves I'll get it into the CRM later. Later doesn't come. The deal moved; the record didn't. By Monday's pipeline review you're reading a forecast built on what got typed in — and you're the one who has to stand behind that number.
And the record still falls behind
When updating the CRM is the tenth priority on a rep's list, it gets skipped. So the pipeline goes stale — and the forecast you take to the board is built on data nobody trusted enough to keep current.
The record updates itself, in the background
Every call, email, message, and meeting on a deal is captured and turned into an updated record — automatically, in the background, while your reps keep selling. No end-of-week catch-up. No stale pipeline.
Captured from every channel
The selling already happens in calls, emails, messages, and meetings. Each one is captured and turned into an updated record on its own — nothing new for your reps to log into, and nothing for them to remember to type in.
Salesforce stays Salesforce
Salesforce stays your system of record — we don't replace it, we make it better. The data going in is finally complete and current, so everything you run on top of Salesforce gets better with it.
It doesn't just fill fields. It picks up work
Ask for a quote and it drafts one. Ask for a proposal and it builds it. Ask for an account POV and it writes one on demand — grounded in everything already captured on the deal.
Sales work, on demand
Draft a quote. Build a proposal. Write an account POV. The context is already there because the record kept itself current — so the work starts from everything that actually happened, not from a blank page.
Customer zero
Green Irony runs on it — Claude, today through Cowork — across pipeline, delivery, and daily ops, with Salesforce as the system of record. And it compounds: every captured call and closed loop makes the record truer and the forecast harder to argue with.
Two ways to start
For your revenue team
Roll this out to your team
Standing this up for one rep is a template. Standing it up for a revenue team is a rollout — shared context, grounding on your own stack, and Salesforce staying the system of record for everyone. That's a conversation, not a download — let's talk about what it looks like on your stack.
See the shape of it first
Start with a free template
Want to see the shape of it before you talk to anyone? Grab the free CRM template — a governed context layer you can stand up on your own, built to plug into Salesforce as your system of record. It's the first rung toward a Claude-native CRM that plugs into Salesforce and fills itself.
Frequently asked questions
Does this replace Salesforce?
What fills itself in?
Can it do more than data entry?
See where your forecast gap actually is
The SaaS Audit maps your stack in about 20 minutes and shows you where reps are routing around the CRM. Systems of record stay; everything else is on the table.