Drive Digital Transformation with the Customer 360 Platform – Dreamforce 2019 Platform Keynote Highlights
The Salesforce Customer 360 platform keynote at Dreamforce 2019 was an exciting look into the future of the platform. Digital transformation takes on a different meaning with every organization. So to start the session, Bret Taylor, President and Chief Product Officer of Customer 360, looked to level-set how they are defining digital transformation – digital transformation is transforming the customer experience, not transitioning it.
While nearly every organization has embarked on some form of transformation, few have made sustainable improvements, and even fewer say the transformation is complete.
To inject a bit of our own opinion here, it’s surprising to see a stat that any org feels their transformation is complete when we live in a world were technology and customer expectations are continuously changing. The process of digital transformation is a journey void of a single destination.
The keynote was broken into three main chapters:
- Connect Every Customer
- Empower Every Employee
- Create a Culture of Innovation
Each chapter was rich in information and included great use cases but for the purpose of this post, we’re just going to highlight a few.
Combining Lightning and Heroku Platforms – Developer 360
For an organization to successfully connect every customer requires consolidation of platforms. So, with that objective, Salesforce is combining the Lightning and Heroku platforms to one unified platform, Developer 360.
The Future of Developer 360
We got a look into Salesforce’s vision for the future of Developer 360. It will become the single platform for all of your experiences where you can work collaboratively with your team in one place.
Cloud Information Model
They also announce the new Cloud Information Model. An open-enterprise standard for faster and easier application integrations. To create this data model Salesforce partnered with The Linux Foundation, AWS, and Genesys.
Security Command Center & Private Connect
To provide greater visibility into the security of the platform, Salesforce announced a preview of the Security Command Center positioned as IT’s central location to have visibility into all of their orgs. Private Connect was also announced with The Security Command Center. Private Connect is a pilot with AWS, which will allow customers to build private connections without crossing into the public internet. Both look to be great enhancements to the platform.
Tools for Modern Release Management
Salesforce also announced the addition of new release management tools to increase productivity, reliability, and governance built into the Customer 360 platform. The Lightning Sandbox will allow teams to clone production volume data in minutes and clone the complex configuration your teams are creating in the sandboxes for end-to-end testing. The new Data Mask will allow you to apply privacy, compliance, and security to the beginning of your lifecycle to protect the data in your test environments.
Within the keynote, they also announced the coming of Salesforce Blockchain. When it goes wide, enterprises will be able to benefit from the security of blockchain networks to connect with partners within the Salesforce Customer 360 platform. The addition of Salesforce Blockchain opens up possibilities across industries to bring in new layers of automation for the customer experience as well as security across partner networks.
We’re excited to begin exploring the new features on the Customer 360 platform. Need help transforming your business? Let’s talk.