Aaron K Shook

If you’ve worked with technology platforms like Salesforce for any amount of time, you’ve probably heard the phrase “Single Pane of Glass” (SPOG) used. For business users, this holy grail of data-driven decision making gives users the ability to look at all critical pieces of a specific area of the business (or even the entire business) in one place, enabling a holistic view of exactly what’s going on in real time. This view allows them to make informed decisions on how to solve problems or make improvements to their processes, all backed by real data.

Aaron K Shook

What’s a CPQ? The Salesforce CPQ (Configure, Price, Quote) product has a plethora of advantages in the area of quote to cash automation. CPQ provides an advanced toolset that allows implementers to fully automate the process of selecting and configuring products, pricing and discounting these products, gathering approval from stakeholders in the event that pricing...

Aaron K Shook

Salesforce is an amazing piece of technology. You don’t need me to tell you that; simply look at the business results, read the analyst reports, or look at their stock ticker (CRM). Their product managers, architects, and engineers have built a product that is truly special. Despite the advantages the software brings to the table,...

Green Irony

Say what? Salesforce is not a CRM. This fact may be somewhat surprising to you. After all, it has “Sales” in the title and in many circles is thought of as the clear-cut number one option in the space. If you open Gartner’s Magic Quadrant report on CRMs, it sits in the driver’s seat, head...