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Aaron K Shook

Legacy software is all around us, and it’s driving mission-critical software systems. These systems are often responsible for critical areas of businesses like insurance claims processing, bank transactions, and inventory management. Today’s stakeholder demands visibility into what’s happening in these systems and does not know or care that these systems were not designed to support...

Aaron K Shook

What’s a CPQ? The Salesforce CPQ (Configure, Price, Quote) product has a plethora of advantages in the area of quote to cash automation. CPQ provides an advanced toolset that allows implementers to fully automate the process of selecting and configuring products, pricing and discounting these products, gathering approval from stakeholders in the event that pricing...

Aaron K Shook

Salesforce is an amazing piece of technology. You don’t need me to tell you that; simply look at the business results, read the analyst reports, or look at their stock ticker (CRM). Their product managers, architects, and engineers have built a product that is truly special. Despite the advantages the software brings to the table,...

Green Irony

Say what? Salesforce is not a CRM. This fact may be somewhat surprising to you. After all, it has “Sales” in the title and in many circles is thought of as the clear-cut number one option in the space. If you open Gartner’s Magic Quadrant report on CRMs, it sits in the driver’s seat, head...